BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 298	-22.3%	40.9%	-4.6	697 958	-20.0%	76.4%	-2.6	-13.5%
MoM	6 532	-9.8%	43.2%	-1.7	3 394 012	-0.8%	77.2%	0.5	-6.2%
YTD	29 689	-32.4%	47.3%	-7.7	14 094 208	-31.3%	78.5%	-3.8	-21.4%
MAT	92 136	-22.3%	49.7%	-4.7	43 280 656	-14.4%	79.8%	-1	-15.0%
KAPSIKAM
WoW	15 804	-5.6%	2.2%	0	6 464 316	-4.7%	2.4%	0	-4.3%
MoM	72 404	-9.9%	2.3%	-0.3	29 343 852	-8.9%	2.5%	-0.3	2.6%
YTD	298 997	-21.3%	2.7%	-0.1	119 762 618	-25.6%	2.8%	-0.2	-16.9%
MAT	963 648	-8.5%	2.8%	0	384 374 233	-11.9%	2.9%	-0.2	-9.7%
MILDRONATE
WoW	60 823	-7.0%	14.9%	-0.7	43 753 391	-6.9%	16.2%	-0.7	-4.9%
MoM	275 395	-0.7%	15.1%	1.2	198 155 353	0.0%	16.1%	2	-10.5%
YTD	984 454	-50.8%	9.8%	-4.3	702 856 909	-36.7%	11.4%	-2.4	-29.2%
MAT	3 386 786	-34.7%	11.4%	-2.9	2 298 401 107	-2.9%	13.0%	0.5	-18.1%
SULFARGIN
WoW	2 605	-5.3%	0.7%	0	1 407 573	-6.8%	1.1%	-0.1	-0.1%
MoM	11 809	5.0%	0.8%	0	6 449 409	6.1%	1.2%	0.1	1.2%
YTD	39 943	-25.8%	0.7%	-0.1	21 746 047	-19.0%	1.1%	0	-14.6%
MAT	129 830	-22.1%	0.8%	-0.1	70 049 512	-15.0%	1.1%	-0.1	-12.0%
VIPROSAL
WoW	15 408	-2.4%	2.0%	0	5 559 756	-2.4%	2.0%	0	-4.1%
MoM	68 180	-1.8%	2.1%	-0.1	24 950 404	-2.9%	2.0%	-0.1	2.3%
YTD	257 233	-47.5%	2.2%	-1.2	94 852 077	-53.1%	2.1%	-1.5	-18.1%
MAT	905 404	-32.9%	2.5%	-0.8	348 555 195	-33.9%	2.5%	-1	-10.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	29 689	-32.4%	47.3%	-7.7	14 094 208	-31.3%	78.5%	-3.8	-21.4%
KAPSIKAM	298 997	-21.3%	2.7%	-0.1	119 762 618	-25.6%	2.8%	-0.2	-16.9%
MILDRONATE	984 454	-50.8%	9.8%	-4.3	702 856 909	-36.7%	11.4%	-2.4	-29.2%
SULFARGIN	39 943	-25.8%	0.7%	-0.1	21 746 047	-19.0%	1.1%	0	-14.6%
VIPROSAL	257 233	-47.5%	2.2%	-1.2	94 852 077	-53.1%	2.1%	-1.5	-18.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	92 136	-22.3%	49.7%	-4.7	43 280 656	-14.4%	79.8%	-1	-15.0%
KAPSIKAM	963 648	-8.5%	2.8%	0	384 374 233	-11.9%	2.9%	-0.2	-9.7%
MILDRONATE	3 386 786	-34.7%	11.4%	-2.9	2 298 401 107	-2.9%	13.0%	0.5	-18.1%
SULFARGIN	129 830	-22.1%	0.8%	-0.1	70 049 512	-15.0%	1.1%	-0.1	-12.0%
VIPROSAL	905 404	-32.9%	2.5%	-0.8	348 555 195	-33.9%	2.5%	-1	-10.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 298	-22.3%	40.9%	-4.6	697 958	-20.0%	76.4%	-2.6	-13.5%
KAPSIKAM	15 804	-5.6%	2.2%	0	6 464 316	-4.7%	2.4%	0	-4.3%
MILDRONATE	60 823	-7.0%	14.9%	-0.7	43 753 391	-6.9%	16.2%	-0.7	-4.9%
SULFARGIN	2 605	-5.3%	0.7%	0	1 407 573	-6.8%	1.1%	-0.1	-0.1%
VIPROSAL	15 408	-2.4%	2.0%	0	5 559 756	-2.4%	2.0%	0	-4.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 532	-9.8%	43.2%	-1.7	3 394 012	-0.8%	77.2%	0.5	-6.2%
KAPSIKAM	72 404	-9.9%	2.3%	-0.3	29 343 852	-8.9%	2.5%	-0.3	2.6%
MILDRONATE	275 395	-0.7%	15.1%	1.2	198 155 353	0.0%	16.1%	2	-10.5%
SULFARGIN	11 809	5.0%	0.8%	0	6 449 409	6.1%	1.2%	0.1	1.2%
VIPROSAL	68 180	-1.8%	2.1%	-0.1	24 950 404	-2.9%	2.0%	-0.1	2.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца