Update: 10.05.2023
Last week: 17 week 2023 (24.04.2023 - 30.04.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 298 | -22.3% | 40.9% | -4.6 | 697 958 | -20.0% | 76.4% | -2.6 | -13.5% |
| MoM | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| YTD | 29 689 | -32.4% | 47.3% | -7.7 | 14 094 208 | -31.3% | 78.5% | -3.8 | -21.4% |
| MAT | 92 136 | -22.3% | 49.7% | -4.7 | 43 280 656 | -14.4% | 79.8% | -1 | -15.0% |
| KAPSIKAM | |||||||||
| WoW | 15 804 | -5.6% | 2.2% | 0 | 6 464 316 | -4.7% | 2.4% | 0 | -4.3% |
| MoM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| YTD | 298 997 | -21.3% | 2.7% | -0.1 | 119 762 618 | -25.6% | 2.8% | -0.2 | -16.9% |
| MAT | 963 648 | -8.5% | 2.8% | 0 | 384 374 233 | -11.9% | 2.9% | -0.2 | -9.7% |
| MILDRONATE | |||||||||
| WoW | 60 823 | -7.0% | 14.9% | -0.7 | 43 753 391 | -6.9% | 16.2% | -0.7 | -4.9% |
| MoM | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| YTD | 984 454 | -50.8% | 9.8% | -4.3 | 702 856 909 | -36.7% | 11.4% | -2.4 | -29.2% |
| MAT | 3 386 786 | -34.7% | 11.4% | -2.9 | 2 298 401 107 | -2.9% | 13.0% | 0.5 | -18.1% |
| SULFARGIN | |||||||||
| WoW | 2 605 | -5.3% | 0.7% | 0 | 1 407 573 | -6.8% | 1.1% | -0.1 | -0.1% |
| MoM | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| YTD | 39 943 | -25.8% | 0.7% | -0.1 | 21 746 047 | -19.0% | 1.1% | 0 | -14.6% |
| MAT | 129 830 | -22.1% | 0.8% | -0.1 | 70 049 512 | -15.0% | 1.1% | -0.1 | -12.0% |
| VIPROSAL | |||||||||
| WoW | 15 408 | -2.4% | 2.0% | 0 | 5 559 756 | -2.4% | 2.0% | 0 | -4.1% |
| MoM | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
| YTD | 257 233 | -47.5% | 2.2% | -1.2 | 94 852 077 | -53.1% | 2.1% | -1.5 | -18.1% |
| MAT | 905 404 | -32.9% | 2.5% | -0.8 | 348 555 195 | -33.9% | 2.5% | -1 | -10.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 29 689 | -32.4% | 47.3% | -7.7 | 14 094 208 | -31.3% | 78.5% | -3.8 | -21.4% |
| KAPSIKAM | 298 997 | -21.3% | 2.7% | -0.1 | 119 762 618 | -25.6% | 2.8% | -0.2 | -16.9% |
| MILDRONATE | 984 454 | -50.8% | 9.8% | -4.3 | 702 856 909 | -36.7% | 11.4% | -2.4 | -29.2% |
| SULFARGIN | 39 943 | -25.8% | 0.7% | -0.1 | 21 746 047 | -19.0% | 1.1% | 0 | -14.6% |
| VIPROSAL | 257 233 | -47.5% | 2.2% | -1.2 | 94 852 077 | -53.1% | 2.1% | -1.5 | -18.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 92 136 | -22.3% | 49.7% | -4.7 | 43 280 656 | -14.4% | 79.8% | -1 | -15.0% |
| KAPSIKAM | 963 648 | -8.5% | 2.8% | 0 | 384 374 233 | -11.9% | 2.9% | -0.2 | -9.7% |
| MILDRONATE | 3 386 786 | -34.7% | 11.4% | -2.9 | 2 298 401 107 | -2.9% | 13.0% | 0.5 | -18.1% |
| SULFARGIN | 129 830 | -22.1% | 0.8% | -0.1 | 70 049 512 | -15.0% | 1.1% | -0.1 | -12.0% |
| VIPROSAL | 905 404 | -32.9% | 2.5% | -0.8 | 348 555 195 | -33.9% | 2.5% | -1 | -10.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 298 | -22.3% | 40.9% | -4.6 | 697 958 | -20.0% | 76.4% | -2.6 | -13.5% |
| KAPSIKAM | 15 804 | -5.6% | 2.2% | 0 | 6 464 316 | -4.7% | 2.4% | 0 | -4.3% |
| MILDRONATE | 60 823 | -7.0% | 14.9% | -0.7 | 43 753 391 | -6.9% | 16.2% | -0.7 | -4.9% |
| SULFARGIN | 2 605 | -5.3% | 0.7% | 0 | 1 407 573 | -6.8% | 1.1% | -0.1 | -0.1% |
| VIPROSAL | 15 408 | -2.4% | 2.0% | 0 | 5 559 756 | -2.4% | 2.0% | 0 | -4.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| KAPSIKAM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| MILDRONATE | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| SULFARGIN | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| VIPROSAL | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs